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Thank you to the Evening Standard for giving us this glowing review in a specially written article that appeared last week.

"The beauty of the w’air is its versatility. You can use it on just about anything. Whether it’s your children’s cuddly toys, non-machine washable garments, lace lingerie, your favourite denim or even trainers to keep them looking box-fresh for longer.

Call it a sign of the times or our advancing age, but it’s actually an enjoyable product to use. The device turns what could be a boring chore into an exciting task with a much quicker pace than traditional hand-washing and far less fuss."

Click here to read the full article.

Whether it's over-washing the less dirty items in our laundry basket, over-scrubbing and damaging the fabrics on our stained garments or simply not caring for our clothes the way we should, we are ruining them in more ways than we might think... and that's before even taking into account the environmental impact.

This Insider.com article from 2019 is as relevant today as it was then and shows just some of the ways that conventional laundry methods may be damaging our clothes, fabrics and soft furnishings.

There are some things that will always have to go in to the washing machine. For everything else #justwairit

“We know how important it is to our audience and customers to keep sneakers clean and looking fresh. That’s why, when we got our hands on a w’air, we couldn’t wait to see how this pioneering device worked for sneaker care.

Our Laundry team have been using the w'air device as part of their sneaker cleaning process and have loved the results. It helps speed up the laundry process, safely cleaning soles and uppers much quicker than a manual clean, but with the same high standard you'd expect from SneakersER. We are really excited to be using the w’air x SneakersER device in our stores and supplying it online so that everyone can access quality sneaker care at home.” 

Al & Rob, Founders of SneakersER

Daisy is a big fan of passing on clothes she doesn’t want, to friends and family. “Clothes swapping is a really good way of keeping sustainable, keeping clothes out of landfill,” she explains. She’s also been thinking about how often she puts a wash on – particularly after learning how textile washing makes up for as much as 35% of microplastics in the oceans, and around a third of clothing’s carbon footprint comes from how we wash it.

Now, she's cutting back on how often she does laundry – and uses new cleaning gadget w’air to keep her clothes fresh between washes.

The first of a series of short Q&A’s focussing on embedding sustainability into the post-Covid brandscape.

Retail heavyweight and eco-innovation pioneer Jonathan Hewlett (formerly CEO of Diesel Europe, now member of start-up tech Group Pilot Lite Ventures) talks to Katie Baron, Director of Retail & Brand Comms for trends, innovations & insights agency Stylus, about the purpose and power of putting sustainability on the shop floor.

"It goes without saying that the world of retail and fashion that I joined over 25 years ago has completely transformed.

My journey started out at P&G in Surrey – from there, my work took me to Switzerland, Paris, London, Shanghai, Milan and most recently, New York. I’ve witnessed hugely differing consumer attitudes towards clothing and seismic industry changes, including the death of the high street, the rise of e-commerce and the terrifying ascendance of fast fashion."

“We have opened fitting rooms with strict measures in place [...] and any products tried on and not purchased are quarantined before going back on sale. 

We are also trialling w'air – a portable cleaning & sterilising machine and may roll this out if the trial is successful. We are trialling it in two stores to gauge consumer reaction and staff feedback on it. We like the concept as it sits well with our sustainability goals of reducing water use, reducing pollution via detergents and preserving clothing to last longer.”

The pursuit of convenience is part of human progress; innovation in consumption is inevitable, we can’t reverse these advances.

We also have to recognise that many people will feel that switching to a fully-sustainable form of consumption isn’t a luxury they can afford. However, to believe that individuals don’t have agency or the potential to impact the bigger picture is simply unfounded. There is huge potential in making small changes to behaviours, habits and attitudes – not least because they can evolve into societal norms.