win a w'air competition - ends Tuesday 15 February
Following today's feature in The Times 'Homes & Interiors Checklist' (15.01.22) we're excited to announce our latest competition to win a w'air device and starter kit worth over £150.
To find out more and for your chance to win, simply click here >>
"a fantastic solution" says Sophie @ The Independent
We're delighted by Sophie Benson's objective review of our w'air device in The Independent today (29.11.21).
Having spent a week exploring an array of sustainable laundry swaps to see if she could improve her laundry habits, Sophie put the wair to the test alongside some of its competitors.
Click here to read the article in full, but in a nutshell, she concludes by saying that w'air is "a fantastic solution for use at home on everything from suits to trainers."
saving the planet one gadget at a time
With COP26 drawing to a close, there has perhaps never been a more intense spotlight on all things sustainable.
As such, we're grateful to metro.co.uk for showcasing the w'air device in its printed and online feature last week in which it reviewed the 'Best Sustainable Technology & Gadgets 2021'.
Read the full story here >>
eco-friendly ways to wash and clean
A great article that appeared online today (02/11/21) on inews.co.uk that reaffirms some of the small changes we can all make to help save the planet.
When it comes to laundry, they say that "as a rule of thumb, it’s good to spot-clean stains and don’t throw anything in the washing machine unless you really need to." They go on to remind us that "the added bonus here is that your clothes won’t wear out so fast."
Click here to read the full story >>
if you missed our recent feature on BBC Click
On Saturday 9 October, we were delighted to see that BBC News had featured our w'air device on Click - a comprehensive guide to all the latest gadgets and technology.
As well as exploring the growing Right To Repair movement, the episode focussed on sustainable technology and keeping gadgets alive for longer.
If you missed it, don't worry. Thanks to the joy that is BBC iPlayer, you can still watch the episode here. Just 'click'...
the shocking reality and impact of fast fashion
Do you know where the world's unwanted fashion ends up?
In this harrowing short film posted by the BBC on Friday 8 October we learn how fashion brands are overproducing to meet the demands of modern trends and how countries in West Africa are now drowning under the weight of waste shipped to their shores every week.
BBC Africa's Thomas Naadi investigates why donations and recycled clothing are actually ending up in landfill. Click here to watch...
how to avoid unnecessary laundry loads
Sunday Times on 19 September wrote:
"Needless loads of laundry create huge amounts of CO2 and microfibres that wash into the oceans."
This article explores the ways we are all trying to make a difference - from buying less to looking after our clothes more. The upshot from the report is that the environmental impact of washing our clothes is huge and that we should all be doing more to do our laundry less often.
don't just take our word for it... see how others rate us
Whether on our social channels or via Amazon, Trustpilot or Trusted Reviews, it's also been amazing to receive all the positive customer feedback, so we wanted to share some of it with you.
Do take a look and, if you've already bought a wair device, please feel free to write your own review. We'd love to hear from you.
discover how and where you could use you w'air
From t-shirts and trainers to cushions and carpets, the w'air device is so much more than a clothing care device or a simple stain remover.
Thanks to its patented technology and portable design, the w'air can be used in all sorts of ways to clean and protect fabrics with ease. With a 1.5m cable and slender nozzle, it can even get into harder to reach places.
Find out more about some of the ways you can get the most out of your device by clicking here. And remember, next time you need to tackle a tough stain or freshen up your soft furnishings... #justwairit
Tanith Carey at the Daily Mail reviews w'air
VERDICT: After filling the tank with water and detergent, I lay a dirty T-shirt flat on the mat provided and put the nozzle as close to the fabric as possible. It feels like I am giving his top a mini jet-wash.
As well as deodorising, I try to blast a few stains. At first, it’s slow-going. But the secret seems to be getting the angle right — holding the nozzle at 45 degrees is better for making marks fade.
This ‘refresh’ setting moistens rather than soaks and, thankfully, the detergent doesn’t need rinsing. Ten minutes later, it’s air dry, less smelly but with a faint whiff remaining.
It could never replace my washing machine but I can see how it could lengthen time between washes and be useful for spot-stain removal. 7/10
less with the laundry - by FT 'How To Spend It'
Once upon a time laundry technology was all "Persil washes whiter". But when we discuss it now, it's in the light of overuse of water and power, of unnecessarily reducing the life of clothing , and of releasing microplastics into the environment.
Textile washing is said to account for 35 per cent of microplastics in the oceans, while a third of clothing's Yeti-like carbon footprint comes from swishing it around in a water-greedy machine for hours.
One way to avoid over-laundering is to use a hand steamer [...] but this new British cleaning appliance uses plain water and detergent in wonderfully miserly amounts.
Click to read the complete article (07.08.21)
meet our instagram influencers
The end of July marked a milestone moment for w'air as it passed 1,000 followers on Instagram.
With a growing array of fans and a stream of dedicated brand ambassadors, we've put together a montage showcasing the w'air in use across a range of influencers including sustainable fashion bloggers and sneakerheads.
From Daisy Lowe (@daisylowe) to Pip Jolley (@pipjolley) and Stevey Ryder (@solelove1), the response to wair and how it can clean and protect clothing, fabrics and trainers without damaging them (or the planet) has been overwhelming.
Follow us @justwairit to find out more or click the link in the article.
Evening Standard review of the w'air device
Thank you to the Evening Standard for giving us this glowing review in a specially written article that appeared last week.
"The beauty of the w’air is its versatility. You can use it on just about anything. Whether it’s your children’s cuddly toys, non-machine washable garments, lace lingerie, your favourite denim or even trainers to keep them looking box-fresh for longer.
Call it a sign of the times or our advancing age, but it’s actually an enjoyable product to use. The device turns what could be a boring chore into an exciting task with a much quicker pace than traditional hand-washing and far less fuss."
Click here to read the full article.
how we ruin our clothes & fabrics (without realising it)
Whether it's over-washing the less dirty items in our laundry basket, over-scrubbing and damaging the fabrics on our stained garments or simply not caring for our clothes the way we should, we are ruining them in more ways than we might think... and that's before even taking into account the environmental impact.
This Insider.com article from 2019 is as relevant today as it was then and shows just some of the ways that conventional laundry methods may be damaging our clothes, fabrics and soft furnishings.
There are some things that will always have to go in to the washing machine. For everything else #justwairit
w'air x SneakersER - our latest partnership
“We know how important it is to our audience and customers to keep sneakers clean and looking fresh. That’s why, when we got our hands on a w’air, we couldn’t wait to see how this pioneering device worked for sneaker care.
Our Laundry team have been using the w'air device as part of their sneaker cleaning process and have loved the results. It helps speed up the laundry process, safely cleaning soles and uppers much quicker than a manual clean, but with the same high standard you'd expect from SneakersER. We are really excited to be using the w’air x SneakersER device in our stores and supplying it online so that everyone can access quality sneaker care at home.”
Al & Rob, Founders of SneakersER
Daisy Lowe, our sustainable fashion influencer, talks about w'air
Daisy is a big fan of passing on clothes she doesn’t want, to friends and family. “Clothes swapping is a really good way of keeping sustainable, keeping clothes out of landfill,” she explains. She’s also been thinking about how often she puts a wash on – particularly after learning how textile washing makes up for as much as 35% of microplastics in the oceans, and around a third of clothing’s carbon footprint comes from how we wash it.
Now, she's cutting back on how often she does laundry – and uses new cleaning gadget w’air to keep her clothes fresh between washes.
rewiring fashion retail: sustainability on the shop floor
The first of a series of short Q&A’s focussing on embedding sustainability into the post-Covid brandscape.
Retail heavyweight and eco-innovation pioneer Jonathan Hewlett (formerly CEO of Diesel Europe, now member of start-up tech Group Pilot Lite Ventures) talks to Katie Baron, Director of Retail & Brand Comms for trends, innovations & insights agency Stylus, about the purpose and power of putting sustainability on the shop floor.
unfolding laundry habits - how we can all make a difference
As the impact of the fashion industry on the environment grows, conversations around how best to achieve a more sustainable future pick up speed. The increasing public scrutiny on the resource-intensive, polluting and wasteful reality of the fashion industry has put sustainability higher on the agenda than it has ever been before.
This report commissioned by w'air via Hubbub sheds some light on the ways we can all make a positive difference.