Did you know

Only construction and agriculture have heavier carbon footprints than the fashion industry and, for the past two decades, it has performed like an industry on steroids. In 2014, the world produced twice as much clothing as it did in 2000. Naturally, consumers have responded to this overproduction by overconsuming. Today, we buy around 60 percent more clothing but keep those garments in the closet for only half as long. 

Jonathan Hewlett, w'air CEO explores whether we might have finally reached the tipping point >>

White leather trainers are a wardrobe staple for everyone - simple, stylish and easy to wear. But we all know they won’t stay bright white for long and getting dirt, mud and general grime is unavoidable. Fear not, there are ways to get them back to bright in no time. 

With an estimated 95% of shoes ending up in landfill, it’s time we all did our bit for a more sustainable world, and learn how to love and care for our white trainers. So here are our quick tips for keeping your white sneakers box fresh.  

Does your favourite pair of trainers smell less fresh than usual? No one likes smelly sneakers, and they can stink up a room, locker or car fast! 

With an estimated 95% of footwear ending up in landfills, here are 5 quick tips to help ensure your sneakers are smelling and looking box-fresh in no time…

Don't just take our word for it, here are some of our 5-star reviews:

"Great device for use on multiple occasions. Used it on my trainers first and found it effective and easy to use. Then tried it on some carpet stains and it generally did a good job. Finally, it’s really good for freshening up stuff - got the garden furniture cushions out of the loft and sprayed them down - it worked a treat and got rid of the mustiness immediately." (JTB, 04.05.22)

Read our amazing reviews here >>

Thanks to our new and amazing partners at The Cobblers Kicks, we're proud to be taking the w'air device across the Atlantic where we hope it will be embraced as the ultimate sneaker cleaning machine.

Of course, w'air is capable of so much more when it comes to spot cleaning, deep cleaning and refreshing all sorts of fabrics, but for now we wanted to let you know.

Spread the word or, for more information, click here >>

Since launching w'air last year, we've always kept one simple promise... our 60-day, no quibble money back guarantee. Although we're confident that you'll love using your w'air, we give everyone the chance to try it out for two months for free.

Basically, if you decide it's not quite right for you, just get in touch with our Customer Service team and we'll collect it from you free of charge and give you a full refund. 

So what have you got to lose?
See our FAQs for more details.

Thanks to @TechRound for showcasing our very own CEO, Jonathan Hewlett as part of a recent feature on start-up entrepreneurs who graduated from the University of Leeds.

Having begun his career at Procter & Gamble, Jonathan has over two decades of experience in FMCG and fashion.

Find out more here >>

Following the success of the London event last November, we're looking forward to The Cleaning Show in Manchester on 6-7 April. From fashion and retail to contract cleaning and hospitality, w'air has you covered!

We'll be at stand A11 so, maybe we'll see you there.

To find out more and to register for a free badge, click here >>

w'air is super excited about joining The Baby Show, ExCeL London, from 4-6 March 2022. It's their first live in-person event in 20 months. Not only will it be a shopping extravaganza with tonnes of advice, but we'll be hosting an exclusive offer just for our visitors! Book your ticket to see us on stand B18.

We can't wait to see you! Click here to find out more >>

Following today's feature in The Times 'Homes & Interiors Checklist' (15.01.22) we're excited to announce our latest competition to win a w'air device and starter kit worth over £150. 

For your chance to win, simply click here [now closed] >> 

We're delighted by Sophie Benson's objective review of our w'air device in The Independent today (29.11.21). 

Having spent a week exploring an array of sustainable laundry swaps to see if she could improve her laundry habits, Sophie put the wair to the test alongside some of its competitors.

Click here to read the article in full, but in a nutshell, she concludes by saying that w'air is "a fantastic solution for use at home on everything from suits to trainers."

With COP26 drawing to a close, there has perhaps never been a more intense spotlight on all things sustainable.

As such, we're grateful to metro.co.uk for showcasing the w'air device in its printed and online feature last week in which it reviewed the 'Best Sustainable Technology & Gadgets 2021'.

Read the full story here >>

A great article that appeared online today (02/11/21) on inews.co.uk that reaffirms some of the small changes we can all make to help save the planet.

When it comes to laundry, they say that "as a rule of thumb, it’s good to spot-clean stains and don’t throw anything in the washing machine unless you really need to." They go on to remind us that "the added bonus here is that your clothes won’t wear out so fast."

Click here for the full story >>

On Saturday 9 October, we were delighted to see that BBC News had featured our w'air device on Click - a comprehensive guide to all the latest gadgets and technology.

As well as exploring the growing Right To Repair movement, the episode focussed on sustainable technology and keeping gadgets alive for longer.

If you missed it, don't worry. Thanks to the joy that is BBC iPlayer, you can still watch the episode here. Just 'click'...

Do you know where the world's unwanted fashion ends up?

In this harrowing short film posted by the BBC on Friday 8 October we learn how fashion brands are overproducing to meet the demands of modern trends and how countries in West Africa are now drowning under the weight of waste shipped to their shores every week.

BBC Africa's Thomas Naadi investigates why donations and recycled clothing are actually ending up in landfill. Click here to watch...

Sunday Times on 19/09/11 wrote:

"Needless loads of laundry create huge amounts of CO2 and microfibres that wash into the oceans."

This article explores the ways we are all trying to make a difference - from buying less to looking after our clothes more. The upshot from the report is that the environmental impact of washing our clothes is huge and that we should all be doing more to do our laundry less often.

Since we launched in June 2021, we've continued to grow and are now available via Amazon across Europe.

Whether on our social channels or via Amazon, Trustpilot or Trusted Reviews, it's also been amazing to receive all the positive customer feedback, so we wanted to share some of it with you.

Do take a look and, if you've already bought a wair device, please feel free to write your own review. We'd love to hear from you.

Click HERE to read our customer reviews...