the shocking reality of fast fashion
Do you know where the world's unwanted fashion ends up?
In this harrowing short film posted by the BBC on Friday 8 October we learn how fashion brands are overproducing to meet the demands of modern trends and how countries in West Africa are now drowning under the weight of waste shipped to their shores every week.
BBC Africa's Thomas Naadi investigates why donations and recycled clothing are actually ending up in landfill. Click here to watch...
avoid unnecessary laundry loads
Sunday Times on 19/09/11 wrote:
"Needless loads of laundry create huge amounts of CO2 and microfibres that wash into the oceans."
This article explores the ways we are all trying to make a difference - from buying less to looking after our clothes more. The upshot from the report is that the environmental impact of washing our clothes is huge and that we should all be doing more to do our laundry less often.
don't just take our word for it...
Since we launched in June 2021, we've continued to grow and are now available via Amazon across Europe.
Whether on our social channels or via Amazon, Trustpilot or Trusted Reviews, it's also been amazing to receive all the positive customer feedback, so we wanted to share some of it with you.
Do take a look and, if you've already bought a wair device, please feel free to write your own review. We'd love to hear from you.
Click HERE to read our customer reviews...
how and where will you use yours?
From t-shirts and trainers to cushions and carpets, the w'air device is so much more than a clothing care device or a simple stain remover.
Thanks to its patented technology and portable design, the w'air can be used in all sorts of ways to clean and protect fabrics with ease. With a 1.5m cable and slender nozzle, it can even get into harder to reach places.
Find out more about some of the ways you can get the most out of your device by clicking here. And remember, next time you need to tackle a tough stain or freshen up your soft furnishings... #justwairit
Tanith Carey at the Daily Mail says...
VERDICT: After filling the tank with water and detergent, I lay a dirty T-shirt flat on the mat provided and put the nozzle as close to the fabric as possible. It feels like I am giving his top a mini jet-wash.
As well as deodorising, I try to blast a few stains. At first, it’s slow-going. But the secret seems to be getting the angle right — holding the nozzle at 45 degrees is better for making marks fade.
This ‘refresh’ setting moistens rather than soaks and, thankfully, the detergent doesn’t need rinsing. Ten minutes later, it’s air dry, less smelly but with a faint whiff remaining.
It could never replace my washing machine but I can see how it could lengthen time between washes and be useful for spot-stain removal. 7/10
less with the laundry - FT 'How To Spend It'
Once upon a time laundry technology was all "Persil washes whiter". But when we discuss it now, it's in the light of overuse of water and power, of unnecessarily reducing the life of clothing , and of releasing microplastics into the environment.
Textile washing is said to account for 35 per cent of microplastics in the oceans, while a third of clothing's Yeti-like carbon footprint comes from swishing it around in a water-greedy machine for hours.
One way to avoid over-laundering is to use a hand steamer [...] but this new British cleaning appliance uses plain water and detergent in wonderfully miserly amounts.
Click to read the complete article (07.08.21)
meet our instagram influencers
The end of July marked a milestone moment for w'air as it passed 1,000 followers on Instagram.
With a growing array of fans and a stream of dedicated brand ambassadors, we've put together a montage showcasing the w'air in use across a range of influencers including sustainable fashion bloggers and sneakerheads.
From Daisy Lowe (@daisylowe) to Pip Jolley (@pipjolley) and Stevey Ryder (@solelove1), the response to wair and how it can clean and protect clothing, fabrics and trainers without damaging them (or the planet) has been overwhelming.
Follow us @justwairit to find out more or click the link in the article.
Evening Standard review of the w'air
Thank you to the Evening Standard for giving us this glowing review in a specially written article that appeared last week.
"The beauty of the w’air is its versatility. You can use it on just about anything. Whether it’s your children’s cuddly toys, non-machine washable garments, lace lingerie, your favourite denim or even trainers to keep them looking box-fresh for longer.
Call it a sign of the times or our advancing age, but it’s actually an enjoyable product to use. The device turns what could be a boring chore into an exciting task with a much quicker pace than traditional hand-washing and far less fuss."
Click here to read the full article.
how we're ruining our clothes & fabrics
Whether it's over-washing the less dirty items in our laundry basket, over-scrubbing and damaging the fabrics on our stained garments or simply not caring for our clothes the way we should, we are ruining them in more ways than we might think... and that's before even taking into account the environmental impact.
This Insider.com article from 2019 is as relevant today as it was then and shows just some of the ways that conventional laundry methods may be damaging our clothes, fabrics and soft furnishings.
There are some things that will always have to go in to the washing machine. For everything else #justwairit
w'air x SneakersER - our latest collab
“We know how important it is to our audience and customers to keep sneakers clean and looking fresh. That’s why, when we got our hands on a w’air, we couldn’t wait to see how this pioneering device worked for sneaker care.
Our Laundry team have been using the w'air device as part of their sneaker cleaning process and have loved the results. It helps speed up the laundry process, safely cleaning soles and uppers much quicker than a manual clean, but with the same high standard you'd expect from SneakersER. We are really excited to be using the w’air x SneakersER device in our stores and supplying it online so that everyone can access quality sneaker care at home.”
Al & Rob, Founders of SneakersER
meet Daisy Lowe, our sustainable fashion influencer
Daisy is a big fan of passing on clothes she doesn’t want, to friends and family. “Clothes swapping is a really good way of keeping sustainable, keeping clothes out of landfill,” she explains. She’s also been thinking about how often she puts a wash on – particularly after learning how textile washing makes up for as much as 35% of microplastics in the oceans, and around a third of clothing’s carbon footprint comes from how we wash it.
Now, she's cutting back on how often she does laundry – and uses new cleaning gadget w’air to keep her clothes fresh between washes.
rewiring fashion retail: sustainability on the shop floor
The first of a series of short Q&A’s focussing on embedding sustainability into the post-Covid brandscape.
Retail heavyweight and eco-innovation pioneer Jonathan Hewlett (formerly CEO of Diesel Europe, now heading up w'air) talks to Katie Baron, Director of Retail & Brand Comms for trends, innovations & insights agency Stylus, about the purpose and power of putting sustainability on the shop floor.
Read more here >>
unfolding laundry habits - how we can all make a difference
As the impact of the fashion industry on the environment grows, conversations around how best to achieve a more sustainable future pick up speed. The increasing public scrutiny on the resource-intensive, polluting and wasteful reality of the fashion industry has put sustainability higher on the agenda than it has ever been before.
This report commissioned by w'air via Hubbub sheds some light on the ways we can all make a positive difference.
why your attitude to clothing can make fashion truly sustainable
"It goes without saying that the world of retail and fashion that I joined over 25 years ago has completely transformed.
My journey started out at P&G in Surrey – from there, my work took me to Switzerland, Paris, London, Shanghai, Milan and most recently, New York. I’ve witnessed hugely differing consumer attitudes towards clothing and seismic industry changes, including the death of the high street, the rise of e-commerce and the terrifying ascendance of fast fashion."
the fitting room fiasco: which are yet to reopen?
“We have opened fitting rooms with strict measures in place [...] and any products tried on and not purchased are quarantined before going back on sale.
We are also trialling w'air – a portable cleaning & sterilising machine and may roll this out if the trial is successful. We are trialling it in two stores to gauge consumer reaction and staff feedback on it. We like the concept as it sits well with our sustainability goals of reducing water use, reducing pollution via detergents and preserving clothing to last longer.”
the environmental crisis of convenience
The pursuit of convenience is part of human progress; innovation in consumption is inevitable, we can’t reverse these advances.
We also have to recognise that many people will feel that switching to a fully-sustainable form of consumption isn’t a luxury they can afford. However, to believe that individuals don’t have agency or the potential to impact the bigger picture is simply unfounded. There is huge potential in making small changes to behaviours, habits and attitudes – not least because they can evolve into societal norms.